Download before DVD? Maybe
The New York Times is reporting that Sony will allow owners of a Internet-enabled Bravia (The Bravia Internet link) to download Hancock before the DVD hits. Should Apple try to move into this space? I mean Jobs kind of oversees Disney/Pixar and they just released a big hit over the weekend. 1 + 1 = Apple TV sales in my book; still the Wall-E DVD and Blu Ray will outsell any downloads, but an early rental would be nice. What I still can’t understand is Sony, they worked so hard to kill HD-DVD but yet are trying to push DL content to the PS3 and Bravia. That seems kind of counterintuitive to me why push for a new format (Blu Ray) that you already want to push out with downloads.
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Sony isn’t trying to kill off Blu Ray, they are merely making sure they have a foot in the door for the future. Sony doesn’t see a future where DVDs dont exist, or at least not for a very long time. But they do see that some people like downloading so they don’t want to be left out of that money either. Think of Sony as making downloads a complimentary service to their Blu Ray. Most people want discs so they will do that mostly. Some people want downloads, so they’ll do that a little too.