What Happened To Renting Films In HD On The iTunes Store?
Update 2 – So much for HD rentals, it looks like we’re still waiting.
Update – Apple today released an update to iTunes, 8.1.1, which enables HD movie rentals.
As the original press release says, “Starting today, movie fans can purchase box office blockbusters for download in HD for $19.99 from iTunes, and films will be available as iTunes Movie Rentals in HD for $4.99 within 30 days after release”, but has anyone even noticed that the HD rentals through the iTunes Store are no where to be found? Other then the original press release, I can find no mention of iTunes Store HD rentals anywhere, not even the iTunes feature page on Apple’s website. Any mention of renting in HD is through the Apple TV.
My ultimate questions would be, does anyone even care about HD Rentals through the iTunes Store? I know I don’t. I own an Apple TV, so thats where my HD Rentals happen. I would think users who use MacMini’s or Apple laptops as media centers might. It seems as though most of the attention was paid to HD purchases titles anyway. Looking through various iTunes forums, I see no real discussions happening.
So as Apple media consumers, I want to know, do you even care? Do you want your HD Rentals through the iTunes Store?
Written by Eddie V. on April 6, 2009
